BRAND KIT

Blockchain0x visual identity.

Everything you need to reference Blockchain0x in press, partnerships, integrations, marketplaces, or product listings. Use these assets and guidelines as-is. If you need something not on this page, the email at the bottom is the right channel.

The Blockchain0x brand is deliberately spare. A wordmark, a small color palette, two typefaces, a handful of rules. The reason: an agent-payments platform is referenced inside many other products (agent runtimes, dashboards, MCP marketplaces, partner integrations), and a brand that demands a lot of host design space is a brand that gets misrepresented. We optimise for being applied correctly with low effort, not for being maximalist.

Wordmark

Primary mark

The Blockchain0x wordmark is the single primary mark of the brand. There is no separate icon, no monogram, no mascot. The wordmark sets in a custom-tuned cut of our heading typeface; the supplied SVG includes the kerning we want preserved. Use the supplied files - do not re-typeset the wordmark from raw text.

Light background

Blockchain0x

Dark background

Blockchain0x

Wordmark SVG (light bg)Wordmark SVG (dark bg)Full brand bundle (.zip)

Favicon and icons

Icons

For app icons, browser tabs, and other square-format use, the supplied favicon and apple-touch-icon files use a simplified "0x" glyph in the brand purple. They are intended for square containers only; do not crop them to other aspect ratios.

favicon.svg

Download SVG

apple-touch-icon.svg

Download SVG

Typography

Type system

The Blockchain0x type system uses two open-source families. Both are freely available via Google Fonts and the SIL Open Font License, so referencing them in a host product carries no licensing risk. Headings stack in Nunito to keep brand surfaces approachable; body copy sets in Plus Jakarta Sans for legibility at small sizes and dense reading flows like the docs and the blog.

Heading font

Nunito

Headings H1-H6, brand wordmark, hero copy. Weights: 700 (bold) and 900 (black). Tracking should be tight (-0.01em) at hero sizes.

Body font

Plus Jakarta Sans

Body copy, interface labels, buttons, navigation, dashboard chrome. Weights: 400 (regular), 500 (medium), 700 (bold), 900 (black). Line-height 1.6 for paragraphs of 60-80 characters.

Code and monospace contexts (in documentation, in API examples, in the dashboard) use system monospace via the standard browser stack (SF Mono on macOS, Consolas on Windows, Liberation Mono on Linux). We do not require a specific monospace family.

Color palette

Tokens

Six brand tokens. The two purples (primary and accent) plus electric blue carry most of the brand load; the remaining three (neon green, orange, yellow) are for accents only - they should not appear in headings, primary CTAs, or large brand surfaces. The primary gradient at the bottom blends primary purple through accent purple into electric blue and is reserved for hero / CTA surfaces.

Blockchain0x Purple

#4E2FAB

Primary - headings, primary CTAs, brand surfaces

Accent Purple

#7B2CBF

Gradients and secondary brand surfaces

Electric Blue

#00D2FF

Interactive links, highlights, in-page CTAs

Neon Green

#6FE6A4

Success states and accent flourishes

Orange

#FF9E00

Warning and emphasis sparingly

Yellow

#FFD600

Highlighter accents, not for primary surfaces

Primary gradient (hero surfaces only)

Wordmark usage

Guidelines

The rules below apply to any use of the wordmark in host products, partnership pages, conference decks, swag, or marketing. We grant permission to reference the Blockchain0x wordmark in factual contexts (partnership announcements, integration listings, customer stories) without separate written approval, provided usage conforms to the rules below.

Do

Use clear space around the wordmark equal to the height of the letter 'B' in 'Blockchain0x'.
Use the full-color wordmark on white or very light backgrounds; use the white-on-dark variant on dark surfaces.
Use the wordmark at a minimum height of 16px on screen so the '0x' suffix stays legible.
Keep the wordmark in its native typeface; do not swap fonts to match a host design.

Do not

Do not stretch, squash, rotate, or skew the wordmark.
Do not change brand colors, add drop shadows, or apply gradients beyond what the supplied assets already contain.
Do not place the wordmark over busy imagery without a contrast overlay.
Do not abbreviate the wordmark to '0x' or 'B0x' - the full word 'Blockchain0x' is the brand mark.

More assets

Press & partners

Featured image

Default OG image (1200x630) for social previews.

Sitemap index

Use for indexing and page-inventory references.

Request source files

Need vector source, Figma library, or print-quality variants? Email us.